There are quite a few rhetorical gazes, and each one is used to reach a certain audience. They help link some memory, idea, or even feeling by giving you an image related to that memory, idea, or feeling. One of the gazes is the familial gaze. These remind us of a moment that we share with a tight group of people. These people can range from family to friends, but always include people we know. Another one of the gazes is the national gaze, which isn't as intimate. This one is shared on a national level, such as 9/11. The next gaze is a global gaze, which can easily be inferred that it's shared on a global level. Then you have the consumer gaze, which is used to target a certain customer base. This is very present within stores, where bright colors on packaging is used. Or how the sugary things are more likely to be in the line of sight of children, and the healthier shelf items are usually placed higher up. Then there's the travel gaze. An example of this one is a picture of a smiling kid standing next to mickey mouse, which makes people want to take a trip to Disney Land. And finally there is the political gaze, which can be used to promote something or slander another. It's not likely that someone looking at a picture of President Obama wouldn't have the thought of Romney enter their mind.
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