The importance of an introduction to any essay can't be overstated. It's what draws your audience in. It sets the scene, allowing them to have some basic knowledge on what you are going to discuss, without going in to so much detail all at once and overwhelming the audience. It allows people to sample the writing style and the contents of the paper in order to decide if they would really like to continue reading without wasting their time.
These things can only be accomplish through an effective introduction. The perfect introduction should always have some key attributes to it, regardless of the situation. The first being, that it has to deal with what you are going to talk about. It can't be misleading, or else it will confuse the audience once they start getting into the actual meat of the writing. The only instance that it can be different, is when it ties into the body through proper transition, such as comparing one well known subject to the one that will be discussed. Secondly, it must be entertaining. First appearances are the most important, as it sets the mood the reader will be in for the remainder of the material. If you want to persuade them into something, you should glorify it in every possible way, while still being able to support your claims. If it's to be an exciting fast paced article, then the introduction should be similar. Without the proper tone of introduction, the reader may not even be a reader. They may be deterred by boring, insulting, or simply confusing introductions. The final thing it should have is a strong, sturdy structure. It makes the rest of the paper more credible sounding, and more forceful if done right. This sturdiness is lessened through the use of phrases similar to "I think" or "I feel", therefore they should be avoided at all costs.
Strength in writing, see my blog, Blog Week 13: http://michellequinones.blogspot.com/2012/11/blog-week-13-peers-strengths-weaknesses.html
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